.1 Driving Connection with Content
Kathryn talks about the importance of having a Marketing Strategy as well as Brand Awareness and staying align with you customers needs through these uncertain times.
According to Kathryn, Digital Marketing is crucial for increasing leads in a business. It helps in creating connections and communities with customers. She emphasizes the importance of customers' focus and how they analyze the values of a business while making a decision.
Digital Marketing is a great way to attract potential customers and build a loyal customer base. It's an effective strategy that every business should implement to improve its brand awareness and revenue.
Strachan, K.E. (2023) Council post: 5 key marketing trends for 2023 and beyond, Forbes. Forbes Magazine. Available at: https://www.forbes.com/sites/forbesagencycouncil/2023/02/16/5-key-marketing-trends-for-2023-and-beyond/?sh=4aa564ea2c5a (Accessed: April 29, 2023).