5. Useful, High-Quality Content
Kathryn explains that gone are the days of repetitive keywords to rank in page one of Google search, Google now rewards you on the content and value you bring to your audience on your website.
''This means that if you’re creating content, it’s more important than ever to keep the reader in mind. Answer their questions, and provide insights they can’t find elsewhere. This will have a hugely positive impact not only on your Google rankings (and hopefully leads) but also on the level of trust and authority you hold with the reader.''