2. Interactive Marketing
Interactive Marketing - ''a tactic uses engaging visuals or videos to get audience to engage with you content''.
Kathryn discusses how the way consumers gain knowledge about brands and make purchasing decisions is largely influenced by their interactions with the brands. This involves participating in quizzes, polls, and surveys.
These engagements are ubiquitous, and have become a standard component of a brand's marketing strategy. The result is brands now have the opportunity to better understand their customers and tailor their marketing strategies accordingly.
Chi, C. (2022) What is interactive marketing [+ 15 inventive examples], HubSpot Blog. HubSpot. Available at: https://blog.hubspot.com/marketing/interactive-marketing.
Strachan, K.E. (2023) Council post: 5 key marketing trends for 2023 and beyond, Forbes. Forbes Magazine. Available at: https://www.forbes.com/sites/forbesagencycouncil/2023/02/16/5-key-marketing-trends-for-2023-and-beyond/?sh=4aa564ea2c5a